Sad news for lechon lovers. Zubuchon will be closing its Manila stores this August. In a post made on its social media accounts, the Cebuano restaurant chain will be shutting down its commissary and its 4 remaining Manila branches.
The post also includes why the brand decided to pull out of Manila. As stated,
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“We feel Zubuchon has achieved many of its original goals over the last 14 years, but a pandemic (through which we supported as many staff as possible), an extremely disruptive ASF/Swine Flu pandemic (we only use local backyard raised pigs for lechon), absurd commodity prices and other issues have made us rethink our desire to invest in any further expansion in Manila.”
They also advised that much of their Manila team has been placed in other good positions before the announcements were made.
As a silver lining, Zubochon branches in Cebu will continue with their operations. So, if you’re craving for their signature flavors, you can still have them when you fly to the Queen City of the South. In the meantime, the brand is inviting customers have their last taste of their signature lechon in their Manila branches while they’re still open. These branches are Zubuchon Southmall (to close on Aug 13), Zubuchon Centris (Aug 18), Zubuchon The Rise (Aug 25), and Zubuchon Megamall (Aug 28).
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Zubuchon came to fruition from the time Anthony Bourdain visited the country during his series, No Reservations. Market Manila food blogger and Zubuchon owner Joel Binamira cooked his version of the lechon in the Philippines episode earning the famed TV host to call it “ the best pig ever.” The first Zubuchon branch in Manila opened in 2017.
For more information about Zubochon, visit zubuchon.com.
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