Get ready to dive into a new delightful and whimsical Starbucks Experience! Starbucks and Sanrio are joining hands to celebrate the golden anniversary of the iconic and beloved character, Hello Kitty, unleashing a world of fun and delight in the Philippines.
Starting September 10, fans of all ages can cozy up with the inimitable character that has captured hearts and imaginations with an enduring message of joy, friendship and togetherness. From Hello Kitty-inspired apple delights to an adorable array of 7 drinkware items and 6 lifestyle accessories, the new Starbucks Experience is a cuteness overload that will usher in warmth and fuzziness.
“We are thrilled to celebrate Hello Kitty’s 50th anniversary, honoring her legacy of friendship, togetherness, and joyful memories,” said Jamie Silva, Senior Manager for Marketing, Digital Customer Experience & Loyalty at Starbucks Philippines. “With a nostalgic charm and playful spirit, the Hello Kitty | Starbucks® collection is designed to bring people together and create lasting memories. We hope the new Starbucks Experience will resonate with fans and customers in the Philippines, inspiring them to share these cherished moments with their friends and loved ones.”
Whimsical apple treats for the eyes and taste buds
For the first time ever, customers can indulge in two Hello Kitty-themed handcrafted beverages, promising to evoke nostalgia and stir up fond memories of her cozy world. The apple delights, topped with Hello Kitty’s signature bow for a playful touch, are sure to make hearts flutter and have phone cameras snapping away.
Inspired by the comforting flavors of her favorite food, Mama’s Apple Pie, the Apple Pie Cream Frappuccino® Blended Beverage is a velvety-smooth treat reminiscent of a warm kitchen wrapped up in the delicious aroma after baking. The chunky apple sauce base tastes like freshly baked apple pie and is layered with creamy milk and cream Frappucino syrup. The delectable combination creates a rich and satisfying palate that elicits sweet memories of Hello Kitty’s warmth, friendship, and happiness.
The Red Apple Frozen Tea pays homage to Hello Kitty’s signature red bow with its vibrant coloring of a fresh, ripe apple. The icy sensation adds a playful twist on the beloved character’s typically warm and nostalgic world, while the sweet flavoring creates a sensorial journey like no other. The refreshing taste of Teavana® Zen Clouds Oolong Tea is a nod to Hello Kitty’s cheerful spirit with the perfect hint of sweetness, while the sweet apple sauce with chunky bits adds a fun texture to engage the senses and prompts memories of the first Autumn breeze.
Hello Kitty | Starbucks® collection: Together in fun forever
Avid fans of the wide-eyed sensation can look forward to a bevy of exclusive Hello Kitty | Starbucks® line-up of drinkware and lifestyle items that infuse playfulness into the everyday.
Featuring designs of the beloved character with her vibrant red bow, adorned in Starbucks classic green apron, and accompanied by her adorable teddy bear, Tiny Chum, the collection embodying the essence of friendship is awash in the harmonious red and green colors of Hello Kitty and Starbucks.
Customers can take their pick from seven different styles of ceramic mugs, water bottles and stainless-steel tumblers, sparking delight with every sip. The curated collection also includes a phone charm and lanyard to add a touch of Hello Kitty charm to everyday essentials. For an extra dose of cuddly fun, fans can also bring home the loveable character in a plush toy donning a Starbucks green apron.
The new Hello Kitty | Starbucks® experience will launch on September 10 in all Starbucks stores while supplies last.
Note: This is a press release. Minor edits have been made by the Bitesized staff.
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